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    Amanda Sikarskie

    I am a PhD candidate in American Studies at Michigan State University, with research interests in digital humanities and museums. I am currently a research assistant for the Quilt Index, a nationally recognized digital repository providing access to images and metadata for 50,000 historic and contemporary quilts.

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    Using Analytics Apps to Analyze Digital Humanities Projects’ Social Networking Efforts

    Wednesday, February 17th, 2010 | sikarskie

    Many digital humanities projects use social networking to meet goals such as expanding their audience base and exciting both new and existing audiences about content.  As a researcher at MATRIX working on the Quilt Index, www.quiltindex.org, an online resource providing access to images and metadata for around 50,000 (and counting) historic and contemporary quilts, I’ve spearheaded an aggressive social media campaign aimed at expanding and engaging audience.

    Like me, you may already have a fair amount of experience using social media to engage audiences with a digital humanities project.  But you may be wondering:

    • Are my social networking efforts as effective as they could be?
    • How can analytics apps help me focus my social media campaign and more clearly define my audience goals?
    • How can I use information about social networking successes in my project’s future grant writing?
    • What are some simple changes I can make to my regular social networking routine to help achieve better results?

    If these questions sound familiar, this session is for you!  This discussion should be of use to anyone who has done social networking with a digital humanities project, but wants to use (or use more effectively) one or more of the many analytics applications out there to improve their social media campaign, and even to find fodder for grants.

    I’d like to begin by talking about how I have used analytics such as Insights [Facebook] and WeFollow and Klout [Twitter] to expand and internationalize the Quilt Index’s audience through social media, and how staff at any digital humanities project can use social networking analytics apps to gauge how well they are meeting their audience goals.  I hope that the group will generate the bulk of the session, sharing info about other social networking analytics applications out there and brainstorming other ways that digital humanities projects can make the best use of social networking apps.